WHAT IS G.O.A.T. SELLING?
As a sales leader do you ever wonder what separates those top performers from the rest of the pack? Certainly drive, motivation and perseverance are part of the picture.
So is experience.
But-super high achievers often develop a finely tuned process to differentiate themselves from the pack.
All G.O.A.T.s have a Winning Process
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A great example is Tom Brady, the original G.O.A.T. quarterback and former University of Michigan wolverine. He was drafted just 199th overall and no one saw him as the star he would become. Tom created his own training and preparation playbook, now named the TB12, which he credits with his unique success.
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The G.O.A.T. Selling technique teaches a process that has a track record of exceptional success.
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The primary differentiator of G.O.A.T. Selling is the development of your Emotional Intelligence to radically differentiate your sales interactions with prospects. This "EQ" will become the catalyst for bigger, better deals closed in less time with greater personal and organizational rewards.
EQ = Emotional intelligence
(otherwise known as emotional quotient or EQ) Emotional intelligence relates to the capability for people to perceive, comprehend and control emotions in everyday life to improve the quality of interpersonal-coordination.
Emotional Intelligence is the next big frontier in sales effectiveness in solution selling.
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G.O.A.T. Selling Academy was created to deliver a focused set of process and communication skills to your sales team in an on-demand series of training videos and exercises. This training ensures a consistent flow of ideas and techniques to supercharge your sales teams at less cost annually than what you might spend to bring in a speaker at your annual sales conference. The goal is to keep the training fresh, consistent and time efficient for your team. Our goal is to bring you a measurable improvement in results that will positively impact your bottom line.
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All training is developed around 6 Fundamental Principles:
Download our infographic on the Fundamental Principles here!
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Be intentional
Having a playbook for every client interaction, including goal, approach and desired outcome.
Be Genuine
We are all different and all personality types can be successful G.O.A.T. sellers. Embrace the unique ‘YOU” and bring it to your client interactions.
Be Strategic
Learn to think far bigger than the client opportunity as presented by the prospect. Every deal gets bigger that way.
Be Knowledgeable
Basic product knowledge is important but far more important is knowing what drives senior executives in your market. Learn how to talk KPIs, top line and bottom-line revenue and market fundamentals.
Be an Advocate
Set yourself up as the friendly intermediary between the prospect and your company. This is the quickest way to become a de facto member of the prospect's team.
Be the Team Leader
In strategic selling environments there are many moving parts and stakeholders both from the prospect and from within the company. Learn to be the quarterback and team captain that leads both teams to victory.